Public content serves as a touchpoint to introduce the airline and field expertise to travelers who are not yet customers.
FLYEDGE SHOW
Live from field expertsAttract potential customers and strengthen member relationships.
Public content is a new way to promote airlines to travelers who are not yet members. Member-only content encourages airline connection, while airline token content and sponsorship lead to a reduction in actual liabilities.
Content exclusive to mileage-connected customers provides a clear reason to convert potential leads into actual member relationships.
The use of airline tokens and field sponsorship remains as a valid record of content consumption, linking the reduction of mileage debt with the verification of field contributions.
SHOW operational strategy
Inform with public content, connect with member content, and create usage results with token content.
- 01Disclose to potential customers
Create new customer touchpoints through public live sessions searchable by city, language, airline, and expert type.
- 02Provide value to connected customers
Strengthen member relationships and encourage voluntary airline connection with information accessible only to mileage-connected customers.
- 03Verify content usage results
Track the accumulation of airline token usage and field sponsorships by airline and content to inform future operations and internal reward decisions.